BAD PORTIER®: THE GUARDIAN OF DEEPER VALUES

BAD PORTIER ACTS AS A GUARDIAN OF AUTHENTICITY, CHALLENGING NORMS AND VIEWING FASHION AS A POWERFUL FORM OF SOCIAL EXPRESSION. OUR NAME EMBODIES OUR MISSION: “BAD” SIGNALS OUR BREAK FROM THE CONSTRAINTS OF THE MAINSTREAM AND THE EMBRACE OF REBELLION AGAINST CONFORMITY. “PORTIER” HIGHLIGHTS OUR ROLE AS KEEPERS OF A SPACE WHERE TRUE SELF-EXPRESSION TRIUMPHS OVER SUPERFICIALITY. WE ENCOURAGE INDIVIDUALS TO EMBRACE THEIR UNIQUENESS, FOSTERING A COMMUNITY THAT PRIORITIZES AUTHENTIC EXPRESSION AND UNITY OVER SOCIETAL EXPECTATIONS. BAD PORTIER IS FOR ALL WHO DARE TO BE DIFFERENT, INVITING EVERYONE TO JOIN A MOVEMENT THAT CELEBRATES DIVERSITY, INDIVIDUALITY AND THE COURAGE TO STAND APART.

THE LEGEND BEHIND BAD PORTIER

IN A VIBRANT METROPOLIS, KNOWN FOR ITS UNBRIDLED ENERGY AND DISTINCTIVE STYLE, STOOD AN OLD BUILDING THAT WAS THE MEETING POINT FOR INDIVIDUALS AND CREATIVES OF ALL KINDS. THIS BUILDING HAD A PORTER WHO WAS WIDELY KNOWN – NOT FOR HIS POLITENESS OR EXCELLENT SERVICE, BUT FOR HIS ROUGH MANNER, UNCONVENTIONAL STYLE AND UNWAVERING INTEGRITY. HE WAS KNOWN AS THE “BAD PORTIER”, NOT BECAUSE HE PERFORMED HIS BAD, BUT BECAUSE HE REFUSED TO ACCEPT THE SUPERFICIAL NORMS OF SOCIETY AND MANY PEOPLE VIEWED THE INDIVIDUALS AND CREATIVES AS “BAD”. HE GUARDED THE GATEWAY TO A PLACE WHERE AUTHENTICITY AND INDIVIDUALITY WERE CELEBRATED.

THE PORTER BECAME A LEGEND, A SYMBOL FOR THOSE WHO QUESTION THE STATUS QUO AND BOLDLY DISPLAY THEIR UNIQUENESS. INSPIRED BY THIS STORY AND DISTINCTIVE CHARACTER, THE STREETWEAR BRAND “BAD PORTIER” WAS BORN. IT REPRESENTS MORE THAN JUST FASHION; IT IS A TRIBUTE TO THE SPIRIT OF REBELLION, THE BEAUTY OF DIVERSITY, AND THE POWER OF SELF-EXPRESSION. EACH GARMENT TELLS A STORY, INSPIRED BY THE COUNTLESS PERSONALITIES WHO PASSED THROUGH THE DOORS OF THE BUILDING AND THE PORTER WHO WELCOMED THEM ALL.

BAD PORTIER IS MORE THAN JUST A BRAND – IT IS A MOVEMENT, AN INVITATION TO DISRUPT THE STATUS QUO AND LIVE AUTHENTICALLY. WEARING BAD PORTIER IS INSPIRING AND EMPHASIZES THE REJECTION OF A WORLD THAT IS TOO OFTEN TOO SUPERFICIAL TO APPRECIATE THE INDIVIDUAL.

OUR COMMITMENT TO GOOD

BAD PORTIER STANDS AS A COMMUNITY AGAINST THE ORDINARY AND UNREAL. WE ADVOCATE FOR CREATIVITY, INDIVIDUALITY AND THE DIVERSITY OF HUMAN EXPERIENCE. OUR MISSION IS TO SUPPORT A COMMUNITY NOT CONSTRAINED BY LABELS, WHERE EVERYONE HAS THE FREEDOM TO EXPRESS THEMSELVES TRUTHFULLY. WE REJECT ANY FORM OF HARM TO PEOPLE AND STRIVE FOR A TOGETHERNESS BASED ON RESPECT AND UNDERSTANDING.

OUR TRIBE

WE ADDRESS THOSE WHO YEARN FOR AUTHENTICITY, THE VISIONARIES AND THE OUTSIDERS, WHO SEE FASHION AS AN EXPRESSION OF THEIR INNER SELF AND DISTANCE THEMSELVES FROM FADING BRANDS. OUR COMMUNITY REJECTS THOSE WHO ARE INAUTHENTIC, WHO DO NOT LIVE THEIR TRUTH, WHO ARE RACIST. WE DISDAIN CORRUPT POLITICAL SYSTEMS, CELEBRATE FREEDOM, AND EMBRACE ALL WHO EXPRESS THEMSELVES AS THEY TRULY FEEL. BAD PORTIER IS FOR EVERYONE WHO CONSIDERS FASHION AN INTEGRAL PART OF THEIR LIFE AND IDENTITY.

RETHINKING THE NARRATIVE

BAD PORTIER IS MORE THAN A BRAND; IT IS A CALL TO ACTION. WE INVITE ALL TO JOIN US. TOGETHER, WE ARE NOT JUST WEARERS OF CLOTHING; WE ARE SHAPING THE COMMUNITY OF A FUTURE WHERE FASHION IS THE EXPRESSION UNDER WHICH WE RALLY FOR AUTHENTICITY, INCLUSIVITY, AND POSITIVE CHANGE. WE ADVOCATE FOR THOSE WHO ARE AUTHENTIC, CREATIVE, INDIVIDUAL, HONEST, VULNERABLE AND GRATEFUL.