NO ‘SUSTAINABLE’ FASHION

THE DIRTY SECRET BEHIND ‘SUSTAINABLE’ FASHION
FIRST: SUSTAINABLE FASHION, AS MANY CLAIM, IS A MYTH. AT BAD PORTIER, WE’RE ON A MISSION TO MAKE THE WORLD A BETTER PLACE, BUT WE MUST REMIND OURSELVES THAT SUSTAINABILITY IS A FAR MORE COMPLEX ISSUE. THIS HOLDS TRUE WHEN VIEWED HOLISTICALLY, AS IT APPLIES TO VIRTUALLY EVERY FORM OF CONSUMPTION, LIFESTYLE, AND CONVENIENCE. BUT WHY DOESN’T ANYONE SPEAK THIS SO CLEARLY AND INSTEAD PRETENDS? JOIN US ON THIS JOURNEY TOWARDS A WORLD WHERE INEQUALITY, OPPRESSION, AND UNFAIR CONDITIONS ARE ACKNOWLEDGED. WHILE MANY PROMISE SUSTAINABILITY, WE RECOGNIZE THAT SUSTAINABILITY IN FASHION OFTEN FALLS SHORT OF EXPECTATIONS. TRUTH BE TOLD, PURCHASING ANY LUXURY ITEM, WHETHER IT’S CLOTHING, INCLUDING HIGH-END STREETWEAR, CARS, ELECTRONIC DEVICES, WATCHES, JEWELRY, OR EVEN LAUNDERING YOUR CLOTHES, CONTRIBUTES TO INDUSTRIES THAT, DEPENDING ON THE PERSPECTIVE, HAVE THEIR SHARE OF FLAWS. HOWEVER, WE ARE COMMITTED TO CHANNELING OUR INFLUENCE AND ENERGY TO CREATE A POSITIVE IMPACT. WE BELIEVE IT IS ESSENTIAL TO ADDRESS THE UNFAIR DISTRIBUTION OF RESOURCES AND WEALTH, DISCRIMINATION AGAINST MINORITY AND ETHNIC GROUPS, THE LACK OF ACCESS TO HEALTHCARE AND EDUCATION, VIOLATIONS OF HUMAN RIGHTS AND BASIC FREEDOMS, ARMED CONFLICTS AND REFUGEE CRISES, UNFAIR POLITICAL SYSTEMS, CORRUPTION, AND MISAPPROPRIATION, AND TO PROMOTE GREATER DEMOCRATIC PARTICIPATION – ALL OF WHICH CONTRIBUTE TO THE INEQUITIES IN OUR WORLD. IN A WORLD RIDDLED WITH DISCRIMINATION BASED ON GENDER, RACE, RELIGION, AND SEXUAL ORIENTATION, WHERE HUMAN TRAFFICKING AND FORCED LABOR PERSIST, WHERE POVERTY AND INCOME INEQUALITY CONTINUE TO GROW, AND WHERE CHILDREN FACE EXPLOITATION AND LIMITED EDUCATIONAL OPPORTUNITIES, WE’RE COMMITTED TO TAKING A STAND AGAINST THESE INJUSTICES. AT BAD PORTIER, OUR COMMITMENT TRANSCENDS BEING JUST A FASHION BRAND. WE PLEDGE TO DEVOTE OUR EFFORTS TO THESE CAUSES. WHILE WE BELIEVE IN RECOGNIZING AND REWARDING OUR TEAM AND OURSELVES FOR OUR HARD WORK AND SUCCESS IN THE FASHION INDUSTRY AND BUSINESS WORLD, OUR ASPIRATION IS TO CONTRIBUTE EXCEPTIONALLY TO THE BETTERMENT OF OUR WORLD. WE BEGIN THIS JOURNEY BY BRINGING AWARENESS AND PROVIDING ASSISTANCE.